Beck’s in Black Introducing Beck's Sapphire.

AB/Inbev is releasing a new, exciting beer which will represent a new standard for beer and beer-lovers.

We worked with Anheuser Busch and their team to create an online experience to induce hype and promote their latest beer, Beck's Sapphire. To create an air of mystery around the release, we designed and developed ambient content with little indication of what was coming to entice the user to check back to learn more.