A fully interactive experience, akin to the product itself.
Advertising agency Nail needed a partner to launch a microsite for Vibram Five Fingers running shoes based on the idea that 'you are the technology.'
Visitors can navigate across the bodies of the two runners to learn more about Vibram and the Five Finger Technology. We had the insight to place information where the consumers eyes would likely land regardless of the message. A fancy robotic motion control dolly was used in production supplying a 360-degree view of the models. Truly this was a far cry from a typical interactive experience.